Services
Five integrated components. Transparent USD pricing. Built for operators who know the difference between a one-off campaign and a functioning investor pipeline.
When your next deal is ready, your pipeline shouldn't be starting from zero.
Core service
This is the single service The High Route Agency was built to deliver. Not a campaign, not a content calendar — a connected infrastructure that moves a qualified LP from first awareness to discovery call, systematically, between deals, without you managing every conversation manually.
The Capital Raise Engine is structured as a setup plus a 90-day pilot engagement. You know exactly what it costs, exactly what gets built, and exactly what the pipeline looks like at day 91.
$10,000 setup · 90-Day Pilot
LinkedIn Authority Engine
The first place a serious LP looks you up is LinkedIn — before they respond to your email, before they take your call. The Authority Engine turns your profile and content presence from a static resume into a consistent signal of operator expertise. We build your content strategy, write and schedule your posts, and optimize your profile so the credential case is made before a deal is ever mentioned. By the time you reach out, your LP already knows how you think.
Lead Magnet
A single, high-value asset that gives an accredited investor a reason to raise their hand. Not a brochure. Not a pitch. A strategic document — deal evaluation checklist, market briefing, underwriting framework — designed to attract the right LP profile and begin a relationship on your terms. We research, write, and design the asset in full.
Landing Page
A focused, compliance-conscious page built to convert a qualified LP visit into a lead. Clean structure. No general solicitation language where it doesn't belong. The page has one job: confirm that the GP behind the asset is credible, and capture an email address. We write the copy, design the page, and configure the form.
Email Nurture Sequence
A 6-part sequence that moves a new LP lead from “I downloaded a PDF” to “I'd like to learn more about your next deal.” Spaced over 8–12 weeks. Written in a consistent voice that tracks with your LinkedIn presence. Compliance-reviewed before launch and loaded into your automation platform. No broadcast energy — this is relationship infrastructure.
Qualification Call Funnel
The final mile. A booking system and pre-call intake that ensures every call you take is with an LP who is ready to evaluate an opportunity — not just a curious reader. Includes a short qualification form, automated confirmation and reminder sequence, and a pre-call brief so you walk in prepared, every time.
What’s included
What’s not included
At the end of the 90-day pilot we run a structured review: what generated qualified pipeline activity, what needs adjustment, and what the system looks like going forward.
You have three options:
Recommended for every retainer client
The Capital Raise Engine builds your always-on infrastructure. These two add-ons extend your authority surface — giving serious LPs more ways to find you, verify your expertise, and deepen the relationship before a deal is on the table.
$1,500/month
A done-for-you podcast that positions you as a credible voice in your asset class. We handle everything: show strategy, episode framework, guest booking support, recording guidance, show notes, and distribution. Each episode is a portable authority asset — referenced in email sequences, repurposed as LinkedIn content, and discoverable long after it publishes. For GPs who want to build LP trust at scale without adding to their calendar, the podcast format compounds between deal cycles.
Included
Show branding and strategy, episode template and run-of-show, monthly production (4 episodes), show notes and clip copy, distribution across Spotify, Apple, Google, and Amazon, repurposing as LinkedIn posts.
$1,000/month
One GP-led webinar per month. Market update, asset class briefing, or deal thesis deep-dive — structured for an accredited investor audience, not a consumer one. We handle the topic calendar, run-of-show, registration landing page, pre-webinar sequence, and post-webinar email. You present. We build and run everything around it.
Included
Monthly topic strategy, registration landing page, pre-webinar email sequence, live facilitation support, post-webinar email and replay distribution.
Situational
These add-ons solve specific gaps. Not every client needs them — but when they fit, they fit precisely.
$800/month
The Capital Raise Engine includes a 12-week LinkedIn content calendar. After the pilot, this add-on keeps the engine running — 3 posts per week, written in your voice, maintained by us. For retainer clients who want to sustain their LinkedIn authority presence without managing it internally.
Included
3 posts per week, written and scheduled. Ongoing voice alignment with your email nurture and lead magnet.
$2,000/month + ad spend
506(c) clients only
General solicitation is the legal prerequisite for paid advertising in investor marketing. If you are operating under 506(b), this service is not available to you. For qualifying 506(c) GP teams, we build and manage LinkedIn and Meta campaigns targeting accredited investor profiles. Ad spend billed separately at cost.
Included
Campaign strategy, ad creative (copy and design), audience targeting, monthly performance reporting. Minimum recommended ad spend: $1,500/month.
One-time
Available independently or alongside a retainer engagement.
$5,000
A professional, credibility-first GP website. Not a template — a purpose-built site designed to convert an LP's first visit into a discovery call request. Includes copywriting, design, development, and launch. Built on Webflow. Delivery: 4–6 weeks from kickoff.
$2,000
A GP marketing deck designed to communicate deal thesis, team track record, and market opportunity to a sophisticated investor audience. This is a marketing asset — not a securities offering document, and not a substitute for your PPM. We write, design, and deliver a presentation you're confident putting in front of your LP list. Delivery: 2 weeks from kickoff.
A short list. Worth reading before you book a call.
SEO management.
High-net-worth investors do not find GP teams through Google. We don’t sell work that won’t move your pipeline.
One-off campaigns.
A single email blast or a 30-day social sprint does not build LP relationships. We build systems. If you need a one-time promotional push, we’re the wrong firm.
Broadcast investor marketing.
If the strategy is to reach the widest possible investor audience and wait for replies, we’re not the right fit. Our approach is precision infrastructure for serious operators — not reach campaigns for a general audience.
Anything that crosses a compliance line.
We know where those lines are. We don’t approach them carelessly, and we won’t produce work that puts your raise at legal risk.
Every strategy, every asset, and every funnel we build is structured around your offering exemption — before we write the first word.
506(b) and 506(c) are not interchangeable. What’s permitted under a general solicitation exemption is not available under a substantive pre-existing relationship requirement, and the consequences of confusing the two are serious. We know the difference and apply it at every stage of the engagement.
We are not securities attorneys. We flag compliance considerations, structure our work to minimize risk, and recommend counsel review final assets before launch. If you don’t have securities counsel, we can point you toward firms that specialize in GP offerings.
For a practical breakdown, read: 506(b) vs 506(c): A GP’s Marketing Decision Tree →
Book a 30-minute strategy call. We’ll map your current raise structure, identify where your pipeline has gaps, and walk through what the Capital Raise Engine looks like in your specific context.
GP-to-GP. No obligation.